Sponsorship

Advertise with FuelWise

FuelWise reaches UK drivers at the moment they decide where to fill up: comparing the live price at every forecourt, from the government's Fuel Finder data. The site carries no advertising today. We will take a handful of sponsors, each clearly labelled, whose products help drivers.

Who uses FuelWise

Drivers looking for the cheapest fuel near them: by postcode, town, brand or route, before they set off. They come from search, from the weekly price page and, soon, from the FuelWise iPhone app with CarPlay.

  • Live prices at 8,145 UK forecourts, each with the time it was reported.
  • Pages for every region, council area and town, every forecourt and every major fuel brand.
  • Current audience figures and page-by-page traffic are available on request.

Sponsorship spaces

  • The live price map. The home page, where drivers search a postcode or use their location. One sponsor card at the top of the station list, labelled Sponsored.
  • City and town pages. Every region, council area and town page ("petrol prices in Manchester"). One sponsor line under the cheapest-forecourt figures.
  • Brand pages. Pages for each fuel brand ("Tesco petrol prices"). One sponsor slot per page, never a competing fuel retailer.
  • UK fuel prices this week. The weekly page with the week's figures and story, updated every Monday. A weekly sponsor line beside the figures.
  • Articles. News, analysis and guides on what is moving pump prices. A sponsor note at the end of articles on a related subject.

They suit products drivers already look for when fuel costs are on their mind: fuel cards, breakdown cover, motor insurance, EV charging and car care.

Our rules

  • Every sponsorship is labelled “Sponsored” and looks different from FuelWise's own content.
  • A sponsor can never change a price, a ranking, a “cheapest” label or what we write.
  • No ad networks, no tracking pixels and no advertising cookies: sponsors get no data about our visitors.
  • One sponsor per space at a time, and only products that serve drivers.

Get in touch

Email contact@fuelwise.io with the space you are interested in and the dates. We will reply with availability, current audience figures and a price. For our figures in your own reporting, see the press page.